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      "utf8": "What makes a book a book?"
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      "utf8": "Is it just anything that stores\nand communicates information?"
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      "utf8": "Or does it have to do with paper,"
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  }, {
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    "segs": [ {
      "utf8": "binding, font, ink,\nits weight in your hands,"
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    "segs": [ {
      "utf8": "the smell of the pages?"
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    "segs": [ {
      "utf8": "Is this a book?"
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  }, {
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    "segs": [ {
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  }, {
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    "segs": [ {
      "utf8": "But is this?"
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  }, {
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    "segs": [ {
      "utf8": "To answer these questions,"
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  }, {
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    "dDurationMs": 2752,
    "segs": [ {
      "utf8": "we need to go back to the start\nof the book as we know it"
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      "utf8": "and understand how these elements\ncame together to make something"
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    "dDurationMs": 2169,
    "segs": [ {
      "utf8": "more than the sum of their parts."
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      "utf8": "The earliest object that we think\nof as a book is the codex:"
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      "utf8": "a stack of pages bound along one edge."
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      "utf8": "But the real turning point in book history"
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      "utf8": "was Johannes Gutenberg's\nprinting press in the mid-15th century."
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    "segs": [ {
      "utf8": "The concept of moveable type had been\ninvented much earlier in Eastern culture,"
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      "utf8": "but the introduction of Gutenberg's\npress had a profound effect."
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      "utf8": "Suddenly, an elite class of monks\nand the ruling class"
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      "utf8": "and copies could constantly be produced,"
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      "utf8": "so printing houses popped\nup all over Europe."
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    "segs": [ {
      "utf8": "The product of this bibliographic boom\nis familiar to us in some respects,"
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  }, {
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    "segs": [ {
      "utf8": "but markedly different in others."
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      "utf8": "The skeleton of the book is paper,\ntype, and cover."
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    "segs": [ {
      "utf8": "More than 2,000 years ago,\nChina invented paper as a writing surface,"
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    "segs": [ {
      "utf8": "which was itself predated \nby Egyptian papyrus."
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      "utf8": "However, until the 16th century,"
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      "utf8": "Europeans mainly wrote \non thin sheets of wood"
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    "segs": [ {
      "utf8": "and durable parchment\nmade of stretched animal skins."
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      "utf8": "Eventually, the popularity of paper\nspread throughout Europe,"
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    "segs": [ {
      "utf8": "replacing parchment for most printings\nbecause it was less expensive in bulk."
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  }, {
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    "segs": [ {
      "utf8": "Inks had been made by combining\norganic plant and animal dyes"
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  }, {
    "tStartMs": 111566,
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    "segs": [ {
      "utf8": "with water or wine,"
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      "utf8": "but since water doesn't stick\nto metal type,"
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    "segs": [ {
      "utf8": "use of the printing press required\na change to oil-based ink."
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    "segs": [ {
      "utf8": "Printers used black ink made of\na mixture of lamp soot,"
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  }, {
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    "dDurationMs": 1001,
    "segs": [ {
      "utf8": "turpentine,"
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  }, {
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    "segs": [ {
      "utf8": "and walnut oil."
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    "segs": [ {
      "utf8": "And what about font size and type?"
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    "segs": [ {
      "utf8": "The earliest movable type pieces\nconsisted of reversed letters"
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    "segs": [ {
      "utf8": "cast in relief on the ends\nof lead alloy stocks."
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  }, {
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    "segs": [ {
      "utf8": "They were handmade and expensive,"
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  }, {
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    "segs": [ {
      "utf8": "and the designs were as different\nas the people who carved their molds."
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      "utf8": "Standardization was not really possible\nuntil mass manufacturing"
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    "segs": [ {
      "utf8": "and the creation of an accessible\nword processing system."
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      "utf8": "As for style, we can thank Nicolas Jenson\nfor developing two types of Roman font"
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  }, {
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    "segs": [ {
      "utf8": "that led to thousands of others,"
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      "utf8": "including the familiar Times Roman."
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      "utf8": "Something had to hold all this together,"
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      "utf8": "and until the late 15th century,"
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      "utf8": "covers consisted of either wood,"
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    "segs": [ {
      "utf8": "These would eventually be replaced\nby rope fiber millboard,"
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  }, {
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    "segs": [ {
      "utf8": "originally intended for high quality\nbindings in the late 17th century,"
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  }, {
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    "segs": [ {
      "utf8": "but later as a less expensive option."
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      "utf8": "And while today's mass produced\ncover illustrations are marketing tools,"
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      "utf8": "the cover designs of early books \nwere made to order."
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      "utf8": "Initially, they were not considered\naesthetically important,"
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  }, {
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      "utf8": "and the earliest ones were flat,\nrather than rounded."
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      "utf8": "The flat form made the books\neasier to read"
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      "utf8": "by allowing the book to rest easily\non a table."
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      "utf8": "A rounded form solved that issue,"
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  }, {
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      "utf8": "although new problems arose,"
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      "utf8": "As the book evolves\nand we replace bound texts"
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    "segs": [ {
      "utf8": "are these objects and files really books?"
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      "utf8": "or the smell of the paper add something\ncrucial to the experience?"
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      "utf8": "Or does the magic live only\nwithin the words,"
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