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      "utf8": "Your favorite athlete \ncloses in for a victorious win."
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      "utf8": "and, at the crucial moment,\nshe misses the shot."
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    "segs": [ {
      "utf8": "That competitor just experienced \nthe phenomenon known as \"choking,\""
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      "utf8": "And yet, performance anxiety \nalso haunts public speakers,"
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    "segs": [ {
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    "segs": [ {
      "utf8": "and even world-famous musicians."
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      "utf8": "Most people intuitively\nblame it on their nerves,"
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    "segs": [ {
      "utf8": "First, there are the distraction theories."
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      "utf8": "instead of focusing its attention\non performing the task at hand."
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      "utf8": "the mental “scratch pad” we use"
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    "segs": [ {
      "utf8": "to temporarily store phone numbers \nand grocery lists,"
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      "utf8": "are especially vulnerable to pressure."
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      "utf8": "In a 2004 study, \na group of university students"
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      "utf8": "on the more difficult, \nmemory-intensive tasks."
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      "utf8": "Explicit monitoring theories make up \nthe second group of explanations"
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      "utf8": "Here, the logic goes that \nonce a skill becomes automatic,"
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      "utf8": "Tasks we do unconsciously seem to be\nmost vulnerable to this kind of choking."
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      "utf8": "versus when they were primed \nto be acutely aware"
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      "utf8": "whether it’s taking a few deep breaths,"
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